Sponsors & Partners
Behind every kilometre is a partner who believes in connecting people to Sweden's heritage through trail running. Meet the brands supporting the run, and see how to join them.
The Swedish Heritage Run is organised by Wilda Outdoors , a brand of Wilda Training AB. All partnerships are formalised with Wilda Training AB.
Our Current Partners
A growing circle of brands and organisations helping bring the Swedish Heritage Run to life.
Why Partner With Us
The Swedish Heritage Run reaches an engaged audience: experienced ultra and trail runners, outdoor adventurers, and storytellers who care about culture, sustainability and real experiences. They make their own decisions on gear, nutrition and travel, and they stay loyal to the brands that show up for the things they love.
Beyond the start line, the community follows the journey year-round through long-form writing, photography, video and social channels. Partnership here isn't a logo on a banner. It's a place in a story being told to people who actually listen.
What Sponsors Receive
Visibility
Logo placement, content features, race-day branding and channels reaching trail running and outdoor audiences across Scandinavia and beyond.
Hospitality
VIP access at the event, behind-the-scenes invitations, and direct connection with runners and the wider community.
Content Rights
Co-created stories, photography and video assets you can use in your own brand channels long after race day.
Our Approach to Partnerships
We work with a small number of partners by design. Every brand we welcome shares the values of the run: respect for the landscape, honour for heritage, and a real commitment to the people behind the sport. We say no more often than yes, and that's why the partnerships we do form last.
Sponsors are part of the story, not bolted onto it. Leave-no-trace principles guide on-site activations. Storytelling is honest. Reach is real. If that sounds like the kind of partnership you're after, we'd love to talk.
A Partnership With Wilda Outdoors
Wilda Outdoors is a running and health company based in Spånga, Stockholm. It runs a weekly running group, hosts community events and organises the Swedish Heritage Run. Sponsoring the race means partnering with the wider Wilda Outdoors brand: reaching both the local Spånga running community year-round, and the national Heritage Run audience around race time.
All sponsorship agreements are signed with Wilda Training AB, the company behind Wilda Outdoors. Heritage Run packages mirror the official Wilda Outdoors structure (Brons, Silver, Guld, Titel) and can be combined with year-round Wilda Outdoors visibility.
Sponsorship Packages
Four tiers, Brons, Silver, Guld and Titel, mirroring the official Wilda Outdoors sponsor packages. These are starting points. Every partnership is fully customisable to fit your brand goals, budget and the way you want to show up for the running community.
Brons
Bronze, local visibility
An entry-level partnership for local businesses who want to support the Swedish Heritage Run and gain visibility with an engaged community of trail runners and adventurers.
Ideal for: Local businesses and small brands in Stockholm and Spånga.
Silver
Silver, visibility & engagement
A deeper integration with the event and the Wilda Outdoors community, reaching runners and followers before, during and after the race.
Ideal for: Regional brands looking to build presence in the running and outdoor space.
Guld
Gold, partner & race sponsor
A premium partnership with prominent visibility across all channels and direct engagement with runners throughout the race week.
Ideal for: National brands looking for authentic alignment with trail running and Swedish heritage.
Titel
Title, naming rights & exclusivity
An exclusive partnership built into the identity of the event. Become the face of the Swedish Heritage Run.
Ideal for: One exclusive title partner per edition.
All tiers include exposure across
Specific deliverables, placements and pricing for each tier are shared on request. We also build fully custom packages, covering food, energy, footwear, race logistics and GPS tracking, aligned with the broader Wilda Outdoors sponsor offering.
Let's Build Something Together
All package details, custom builds and pricing are shared on request. Get in touch with the Wilda Outdoors team and we'll design a partnership that fits your goals, whether that's a single Heritage Run tier or a year-round Wilda Outdoors collaboration.
Discuss a Partnership